Privacy Policy

This Privacy Policy explains how trade house (“trade house”, “Trade House”, “we”, “us”, or “our”) collects, uses, stores, shares, and protects your personal information when you use our website, applications, and related services (the “Service”). trade house is the registered legal business name and seller of the Service. Trade House is the trading/brand name under which the Service is marketed. trade house is the data controller of the personal data described in this policy, meaning we determine why and how that data is processed. Contact details for privacy requests are set out in section 11.

1. Information We Collect

We collect the following categories of personal data:

• Account data — name, email address, password credentials (stored in hashed form by our authentication provider), and language or account preferences.
• Content you submit — trade records, uploaded screenshots of trades, notes, journal entries, and any other data you enter into the Service.
• Usage and device data — pages viewed, feature usage, log data, approximate location derived from IP address, IP address, browser and device identifiers.
• Support communications — messages you send us and our replies.
• Order and billing data — the plan you purchased, subscription status, and transaction identifiers. Payment card details are collected and processed by Paddle, not by us (see section 5).

2. How We Use Your Information

• Creating and administering your account and authenticating you.
• Providing the Service, including storing your trade journal and generating descriptive analysis of the completed trading activity you have recorded.
• Fulfilling your order, activating your plan, and keeping your subscription status current.
• Providing customer support and responding to your requests.
• Securing the Service, detecting and preventing fraud, abuse, and unauthorised access.
• Improving and developing our product, including aggregated usage analysis.
• Sending service-related messages, and marketing messages only where you have consented.
• Meeting accounting, tax, and other legal obligations.

Trade House is a trading journal and historical performance analytics platform. It does not provide financial advice, investment recommendations, trading signals, or personalized investment strategies. All information is provided for informational and educational purposes only.

3. Legal Basis for Processing

Where data protection law such as the UK GDPR or EU GDPR applies, we rely on the following legal bases: performance of a contract to create your account, provide the Service, and fulfil your order; legitimate interests to secure the Service, prevent fraud and abuse, and improve our product; consent for optional analytics or marketing communications, which you may withdraw at any time; and legal obligation for accounting, tax, and compliance record-keeping.

4. How We Share Information

We do not sell your personal information. We share personal data with the following categories of recipients:

• Paddle.com — Merchant of Record. Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns. See section 5 for detail.
• Service providers and subprocessors — cloud hosting and database providers, authentication providers, email delivery providers, and AI processing providers used to generate descriptive analysis of the trading data you record. These providers process data on our instructions and under contract.
• Professional advisers — legal, accounting, and audit advisers where necessary.
• Authorities — regulators, courts, or law enforcement where we are required to disclose data by law.

5. Payment Processing — Paddle as Merchant of Record

All payments for Trade House subscriptions and one-time purchases are processed by Paddle.com, which acts as our authorised reseller and Merchant of Record. When you make a purchase, your order is placed with Paddle rather than directly with Trade House.

Paddle may collect and process payment, billing, transaction, and related customer information — including your payment card or payment method details, billing name and address, country, email address, tax identifiers, and transaction history — on our behalf and for its own purposes as Merchant of Record, including subscription management, invoicing, sales tax and VAT compliance, fraud prevention, refunds, and customer service relating to orders. Trade House does not receive or store your full payment card number. We receive only limited order information (such as your email address, plan purchased, subscription status, and transaction identifiers) so we can activate and maintain your access.

Paddle’s handling of your data is described in the Paddle Privacy Notice and the Paddle Buyer Terms.

6. Storage, Security and International Transfers

Your account data and trade records are stored in managed cloud database and storage services operated by our hosting providers. We apply appropriate technical and organisational measures, including encryption in transit, access controls, row-level database access rules that isolate each user’s data, and restricted administrative access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Our providers, and Paddle, may process data in countries outside your own, including outside the UK and EEA. Where such transfers occur and data protection law requires safeguards, we rely on mechanisms such as standard contractual clauses or adequacy decisions offered by those providers.

7. Data Retention

We retain your account and trade data for as long as your account remains active. If you delete your account, or reset your data from within the Service, the associated records are deleted or anonymised within a reasonable period. Records we must keep for accounting, tax, or legal purposes (for example, order and transaction records held by us or by Paddle) are retained for the period required by applicable law and then deleted or anonymised. Support correspondence is retained for as long as needed to handle the request and any follow-up.

8. Cookies

We use strictly necessary cookies and similar browser storage to keep you signed in, maintain your session, and remember preferences such as language. We may use limited analytics storage to understand how the Service is used. Paddle sets cookies during checkout to process your order and prevent fraud. You can manage or clear cookies through your browser settings; disabling necessary cookies will prevent you from signing in.

9. Your Privacy Rights

Depending on where you live, you may have the right to access a copy of your personal data, correct inaccurate data, request deletion, restrict or object to certain processing, withdraw consent you previously gave, and request portability of data you provided to us. Where the UK GDPR or EU GDPR applies, you also have the right to complain to your local supervisory authority, and we aim to respond to requests within one month.

To exercise any of these rights, email us at support@tradehouse.app from the address associated with your account. For requests about payment or billing data held by Paddle as Merchant of Record, you may also contact Paddle directly via paddle.net.

10. Third-Party Links and Changes

The Service may link to third-party websites whose privacy practices we do not control. We may update this Privacy Policy from time to time and will post the updated version here with a revised date; material changes will be communicated through the Service.

11. Contact Us

Trade House is responsible for this Privacy Policy. For any privacy question or request, contact us at support@tradehouse.app. We may ask you to verify your identity before completing a rights request.